The main objectives of the project are firstly increasing cooperation between creative field and social and health care and related operational methods, secondly promoting productization and commercialization of new technologies and experiences, thirdly developing a multidisciplinary education model to combine competence and finally distributing the experience model nationally

Social and health care and wellbeing fields offer interesting opportunities for creative field professionals in boosting multidisciplinary business by using the creative competences in developing commercial applications for the needs of the social and health care environment. The project explorers the possibilities of using customer-oriented digital technologies such as virtualization to enhance the customer and patient experience and create wellbeing effects.

The project creates a multidisciplinary education model for development of national education in social and health care and the creative field and use of the structural change possibilities.