Page updated 3.12.2018
Master of Business Administration, Professional Sales Management

Master of Business Administration, Professional Sales Management

The Master’s Degree Programme in Professional Sales Management is a very practically oriented programme meant for Bachelors of Business Administration and to other suitable holders of a Bachelor’s degree who want to expand their knowledge about different competences and skills needed in demanding B2B sales work and in sales management.

Students are, during the studies, always expected to apply in practice the theories discussed and this way understand their relevance for practical sales situations. The focus is on demanding B2B sales environments which very often are also international. Developing cultural literacy and the ability to act on international forums by negotiating and presenting ideas forms a central part of the education. Customer behaviour is under a constant change as new digital media and tools are being introduced and customers have an easy access to information. Understanding how to use these new tools in sales work is one of the aims of this education.

The Master's degree programme in Professional Sales Management is part of Turku University of Applied Sciences' (TUAS) Master School. TUAS Master School brings together all TUAS' Masters' degree programmes in the fields of Business, Culture, Healthcare and Social Services, and Technology. It gives the students a great chance to create new networks with other experts beyond fields, both in Finland and globally.

Entry requirement to the Master's degree programme is a minimum of three years’ relevant work experience gained after a suitable higher education degree. (See the detailed eligibility criteria in

TUAS Master School - flexible study opportunities in a multi-professional environment

At TUAS Master School you'll study a master's degree in a flexible way. The studies can be completed while working full-time and from anywhere in Finland. The programme is built on mixed-mode studies including lectures, seminars, e-learning, team-work and independent work. There are 2 days of contact sessions monthly.

TUAS Master School brings together all Master's students in the fields of Business, Culture, Healthcare and Social Services, and Technology. During the studies you can create new networks with other experts beyond fields of study. The Master's Degree Programme in Professional Sales Management is international in every respect, not only in terms of content. And as a TUAS Master School student you'll also have access to TUAS' broad international network of higher education institutions that enables internationalisation during the studies as well.

Studies focus on professional B2B sales

The Master's degree programme in Professional Sales Management aims to provide the student with tools for successful development and R&D result application within the field of professional B2B sales. The planned duration of the studies is 2 years and the degree comprises 90 credits (ECTS) which includes

  • advanced professional studies (30 ECTS)
  • optional and elective studies (30 ECTS) and 
  • Master’s Thesis (30 ECTS). 

At the beginning of the studies you will compile your individual study plan that enables you to gain such understanding and knowledge that will support the desired career plan while simultaneously meeting the demands of employers. 

The studies consist of B2B sales work, research and development in sales, specialization in sales and advanced issues in business management. In optional and elective studies you can choose courses that best support your own competence and career development. 

A central part of the Master's studies is the Master’s thesis. The thesis work starts already in the beginning of the studies and it is carried out as a working life oriented development project. The thesis will not only develop your knowledge and skills in a certain study field and specific topic but also gives you the possibility to enhance your skills of leading teams and work groups.

You create the future: Master School graduates are reformers of the working life

After graduating you've created new knowledge and reformed the working life with your Master's thesis. Your networks have expanded both in Finland and globally. You've also developed your expertise and got the tools to advance in your career. 

The MBA degree in Professional Sales Management enhances and gives tools for a professional, managerial or director position within the fields of sales and/or marketing. Possible titles work tasks after studies are e.g. Sales Manager, Key Account Manager, Account Manager or Product Manager.

How to Apply?

Joint Application

You can apply for most of the Master-level studies conducted in English in joint application to higher education. In joint application you apply to all your study programme choices with one application form. Applications are submitted through the online joint application system at Read more about joint application .  

Next joint application period is on 20 March - 3 April 2019. 

Open Studies / Path Studies

You can also start your studies through Open Studies: Path Studies gives you opportunity to complete the first year studies with degree students. After successful completion, you will be eligible to apply to become a degree student through separate applications. Open Studies are subject to a charge.

Application period to Path Studies is on July and / or August 2019. Applications to Path Studies are also submitted trhough The link to Studyinfo will open in spring 2019 and there you'll find the admission criteria and number of study places. Read more about Open Studies.  

The following information about applying concerns joint application.

More information at Studyinfo

Studyinfo is the Finnish national portal for applying online. At Studyinfo you'll find

  • student selection criteria
  • eligibility criteria
  • more information about the degree programme
  • the application form

Go to Studyinfo 


Student selection and motivation letter

When applying with a Finnish Bachelor’s degree completed in a University of Applied Sciences, the selection method is school performance. See more detailed information in Studyinfo. 

When applying with another higher education degree completed in Finland or abroad, the selection method is a motivation letter. The deadline for submitting the motivation letter is on the 3rd of April at 3 pm Finnish time. The motivation letter is returned via electronic form.