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New Platforms and Modes of Value Creation (AADI)

New Platforms and Modes of Value Creation (AADI)

The task of the research group is to assist Finnish companies and other organizations in developing solutions based on knowledge and competence in order to generate customer and employee experiences with impact. The research phenomena vary from project to project. However, the topical subjects include, for instance, digital business environments, service innovation as well as the modes of value creation that are linked to sports and culture.

The research group is particularly interested in platforms that bring companies, customers and other stakeholders together and facilitate different modes of value co-creation. The platform business is a technology and data-intensive service business. Its core is the collection, storage, dissemination and refinement of information.

In business operations that utilize platforms, value is created in interaction between different parties. Value is not an attribute of the object nor a subjective right of the person determining value but a consequence of being exposed to interaction. For this reason, the research group pays attention to two dimensions of value: value may manifest itself 1) in the economic, emotional and symbolic form of activity resulting from the subtraction of the benefits yielded by the activity and the sacrifices required by the activity and 2) in the basic socio-cultural beliefs about what it is that makes the activity valuable, acceptable and worth pursuing.

The research group reviews the challenges of value creation in a multidisciplinary but practical manner. Research and development targets include, among others, the strategic and operative knowledge-based management, combining information and emotions at the customer interface, refining business transactions data into customer insight and new kinds of customer experiences, revenue logic of community business operations, utilizing social media to support marketing and innovation, methods for measuring added value and protecting the immaterial property of an organization. Naturally, companies alone are not responsible for value co-creation; public organizations are also required to adopt new operating methods. This can mean, for instance, service development on the basis of open together with citizens or the utilization of big data and analytics in developing the productivity of health care.

In the broadest sense, value co-creation is about new ways of creating shared meanings that influence the social, economic and cultural development. An essential aspect in this development is that value creation is increasingly based on how the information generated in interactive relationships is refined into knowledge and new products and services.

The research group is a good partner for you if you wish to convert your ideas into innovations, combine information and emotion into touching customer experiences or turn digitalization into a source of competitive edge.

More publications


Jalonen, H. (2016). Responsible business through sport: a balance between pursuing esteem and avoiding disesteem. Organisational Studies and Innovation Review, 2(1), 1–7.

Jalonen, H. (2016). Responsible business through sport: a balance between pursuing esteem and avoiding disesteem. Organisational Studies and Innovation Review, 2(1), 1–7.

Jalonen,H. (2015) “A Complexity Approach to Value Co-Creation through Business and Sports Cooperation”,Proceedings of the 11th European Conference on Management Leadership and Governance, pp. 160-166, 12-13 November 2015, Lisbon, Portugal.

Kaivo-oja, J., Virtanen, P., Jalonen, H. & Stenvall, J. (2015) ”The effects of internet of things and big data to organizations and their knowledge management practices”, Knowledge Management in Organizations Conference, 224, 495–513, Springer.

Jalonen, Harri (2014) “A framework for dealing with fundamental knowledge problems through social media”, VINE: The Journal of Information and Knowledge Management Systems, Vol. 44, No. 4.  

Laaksonen, C., Jalonen, H. & Paavola, J. (2014) Utilizing social media for intervening and predicting future health in societies. Communications in Computer and Information Science 450, 100–108.  

Sandberg, B & Heinonen, L. (2013) In the name of love? Emotional conflicts in the encounters between dog owners and providers of dog supplies and services. MarketingRelevance Academy of Marketing Conference Proceedings 2013.

Kulmala, R. & Kettunen, J. (2013) Intellectual property protection in small knowledge intensive enterprises. International Journal of Cyber Warfare and Terrorism. 3(1), 29–45. 

Hyttinen, R. (2012) Diversity imperative! A heterogeneous profession hears more, Satellite Meeting Transcending Boundaries to Increase Cultural Understanding Between Countries of IFLA Section on Library Services to Multicultural Populations.