The project is a two-year work process that involves scalable business ideas based on immersive (realistic) audio technology. There are two goals; apply applied research to ensure the functionality of an innovative idea and prepare the commercialization of successful business models around it.

The funder of the project is the Finnish innovation and research funding agency Business Finland, via a special research funding instrument previously called “New Business from Research ideas”, now changed into “Research to Business”. It is aimed at research teams seeking to progress towards the commercial exploitation of the research results.