The target groups of the project are those micro and small and medium size companies that need support for technology adoption or regeneration for practices to maintain competitive advance.

The gender aspect is paid attention to the prospective differences of the need for developing or learning in project actions. An indirect objective of the project is to increase employees’ competences, and maintain existing works in the particular areas. In the long run, the aim is to entrench Lean Startup practices as the internal work practices for the firms, for instance quick experimentations, ongoing reflections of own duties, and networked co-development actions.

As results, the companies assimilate entrepreneur team culture and co-competence for innovations, competence for networking and employees identify the possibilities of IT-tools. Special attention is paid on new, agile exercises on value creation and co-creation, through a model, networked, competence driving thinking. The Lean Startup method enhances this value and competence driven approach, and network analysis support this development. The work done in the project will results in that employees can mind on the up keeping of work wellbeing both at individual and team level.

Furthermore, employees can observe and evaluate their own work and other processes from the risk point of view in their company. Well-being is an inbuilt theme throughout the project.