The project will explore the emotional effects of multimedia, their replicability and exploitation in public spaces such as airports, public transport, lifts and their environments. Based on the results of previous research, the project will produce media content and other stimuli suitable for public spaces. The effect of these stimuli will be measured on test subjects. The effects of the stimuli will allow conclusions to be drawn on how to promote the desired emotional effects. 
The project will also explore a business model for the production and sale of media content and its integration into public spaces.