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Page updated 7.11.2019

AASE members create official association

Since 2014, about 40 professors, deans and directors from European Higher Education Institutions engaged in the education of Sales Engineers cooperate to improve the education and set standards, to promote sales engineering education, and to conduct and initiate sales engineering related research.

Following a decision taken during the Vienna annual conference in May 2019, an official association has been created to further strengthen internal cooperation and to allow bringing additional added value. Supporting research projects, better cooperation with external partners or engaging AASE as legal body in research projects is now possible.

The Constituent General Assembly of the Academic Association of Sales Engineering AASE was held on 24th October 2019 at the State University of Baden-Württemberg in Heidenheim. The association will be ruled by the French association law of 1901. It is governed by the AASE Executive Board composed of

  • Thomas Röhr (ESTA School of Business & Technology Belfort, France), President
  • Professor Dr.-Ing. Ludger Schneider-Störmann (University of Applied Sciences Aschaffenburg, Germany), Vice-President Strategy & Development
  • Professor Dr. Thomas Berger (Duale Hochschule Baden-Württemberg Stuttgart, Germany), Vice-President Education & Research
  • Dr. Timo Holopainen (Turku University of Applied Sciences, Finland), Vice-President  Funding

About the Academic Association of Sales Engineering

The Academic Association of Sales Engineering (AASE) was created in 2014 at the University of Applied Sciences in Aschaffenburg (Germany) by about 40 deans, programme managers, professors and lecturers from Austrian, Finnish, French and German Universities and Universities of Applied Sciences active in the education of Sales Engineers. In 2019, AASE was legally converted into an association ruled by French law 1901.

AASE members aim at further developing the profession of ‘sales engineer’, at improving the quality of sales engineers’ education, at introducing academic standards for study degrees and at establishing the term ‘sales engineer’ as a brand.

AASE is open to new members from European Higher Education aiming at improving and strengthening sales engineering education and profession.


Thomas Röhr  
President of AASE                     

photo: Daniel Seiler, DHBW Heidenheim