Page updated 19.12.2017
Master of Business Administration, Leadership and Service Design

Master of Business Administration, Leadership and Service Design

The Master’s Degree Programme in Leadership and Service Design answers the constantly growing competence requirements and needs in design, businesses and working life. The profile of the programme is on the combination of design thinking, business and society and the focus is on the area of service design.

To learn to design, develop and implement the tasks by sharing information and communication in collaboration with the customers and stakeholders belong to the main objectives of this programme. The different professional and cultural backgrounds of the students will enable a dynamic and interactive learning environment.

To be eligible applicant must have a suitable higher education degree completed in Finland or abroad. Applicant must also have a minimum of three years of relevant work experience after completing the degree. (See more detailed eligibility criteria and degree requirements at Studyinfo.)

Study contents, projects and Master's thesis

The studies consist of advanced studies (55 ECTS), elective studies (5 ECTS) and Master's thesis (30 ECTS). The Master’s thesis is a demanding development project or research work combining theory, praxis and creation of new knowledge. The thesis subject and aim are based on requirements and needs of working life.

Content of the studies (click to enlarge the image)

The duration of the degree programme is approximately 2 years (90 ECTS) and the studies can be completed while working.

The studies are planned and organized in a multi professional way in collaboration with Turku University of Applied Sciences and Novia University of Applied Sciences in Turku.

Current service design projects and thesis subjects

Designing new services for different companies and communities:

  • Baking courses for a cafeteria
  • New live game experience
  • A bus shelter with new service functions
  • An event producer’s services
  • A contest for food enthusiasts 

Development and improvement of services of different companies and communities:

  • A marathon event
  • Different sport facilities’ services
  • A professional photographer’s services
  • A cafeteria’s services
  • Internal communication process of an advertising agency

Thesis subjects:

  • Development of the services of a gym chain
  • Development of a city magazine
  • Development of an event provider’s business model and service packages


Students' thoughts and expressions of the studies

Leadership and Service Design, TUAS
Students who started their studies fall 2014

“We have a great group! I enjoy hearing about different industries and cultures as well as individual experiences from work etc.”

“The atmosphere is great and inspiring!”

“All the lectures has been interesting and I’ve really enjoyed the new ideas those have given to me. Although lots of tasks have been given. I’ve felt them really necessary for the orientation for the studies. The best things are other people, changing ideas, having new points of view and studying cooperative way. Discussions have been really fruitful. I’ve found really good connections and already started to create new projects with them. Thank you!”

“An education that inspires to deliver and gives you hands on knowledge. After study days I am inspired to do more with my education and work. I don’t feel tired, I am energetic and full of new ideas. I looked for something to trigger me to develop myself and my strong hunger for knowledge and self-development. This education gives it to me. I have never felt this motivated to make a change in my life and I believe that this has opened the door for me. I am thrilled with excitement.”

How to Apply?

Next application period is on 14 - 28 March 2018.

Applications are submitted through the online joint application system at Read more about joint application.

More information at Studyinfo

At Studyinfo you'll find

  • student selection criteria
  • eligibility criteria
  • more information about the degree programme
  • the application form

Go to Studyinfo

Pre-task and Entrance Examination


All applicants must fill in an electronic application form at Studyinfo by the end of the application period no later than 28 March 2018 3 pm and submit a pre-task no later than 13 April 2018 at 3 pm Finnish time.

Pre-tasks submitted after the deadline will not be considered. Applicants who have not submitted a pre-task will not be invited to the entrance examination. The pre-task must be approved in order for the applicant to be invited to the entrance examination. The pre-task will be evaluated on a pass or fail basis.

The instructions for the pre-task will be published on this website before the applcation period. 

Instructions for the pre-task

The pre-task (motivation letter and a professional portfolio including CV as pdf-files) is submitted no later than 13 April 2018 at 3 pm Finnish time. Send the pre-task as pdf-files to:

1) Motivation letter (extent 1-2 pages)

  • Personal data and contact information
  • Why are you applying to this education? Motivate as well and as thoroughly as possible.
  • What are your expectations of the education?
  • Work experience, other competences and interests that you think is important and that supports your application.

2) CV: In electronic form as a pdf-file

3) Portfolio or extended CV: In electronic form (as a pdf-file, home page etc.)


Entrance examination

All eligible applicants with approved pre-tasks will be invited to the entrance examination. The entrance examination will be held only in Finland on 4 June 2018.