Page updated 25.9.2019
Master of Business Administration, Service Design

Master of Business Administration, Service Design

The Master’s Degree Programme in Service Design conforms the constantly growing competence requirements and needs in design, businesses and working life. The profile of the programme is on the combination of design thinking, business and society and the focus is on the area of service design. 

The degree programme in Service Design is a practically oriented programme meant for holders of a Bachelor's or other higher education degree who want to expand their knowledge about service design and acquire skills and competences needed as a business leader or manager. 

The Master's Degree Programme in Service Design is part of Turku University of Applied Sciences (TUAS) Master School and its School of Leadership Excellence. TUAS Master School brings together all TUAS' Masters' degree programmes in the fields of Business, Culture, Healthcare and Social Services, and Technology. It gives the students a great chance to create new networks with other experts beyond fields, both in Finland and globally.

Entry requirement to the Master's degree programme is a minimum of three years’ relevant work experience gained after a suitable higher education degree. (See the detailed eligibility criteria in Studyinfo.fi.)

The students applying with other than Bachelor of Business Administration degree can choose to graduate accordingly. For example, the students with a Bachelor of Engineering background have the option to graduate as Master of Engineering (60 ECTS credits).

TUAS Master School - flexible study opportunities in a multi-professional environment

At TUAS Master School you'll study a master's degree in a flexible way. The studies can be completed while working full-time and from anywhere in Finland. The programme is built on mixed-mode studies including lectures, seminars, e-learning, team-work and independent work. There are 2 days of contact sessions monthly.

TUAS Master School brings together all Master's students in the fields of Business, Culture, Healthcare and Social Services, and Technology. During the studies you can create new networks with other experts beyond fields of study. As a TUAS Master School student you'll also have access to TUAS' broad international network of higher education institutions that enables internationalisation during the studies as well.

In the degree programme of Service Design an international learning environment will be realized by students and teachers having an international background and experience. Different professional and cultural backgrounds of the students create a dynamic and interactive learning environment. The degree programme in Service Design is planned and organised in a multi- professional way in collaboration with Novia UAS and TUAS, which gives the students even more possibilites to create networks with experts of their own and other fields.

Skills in Service Design and Leadership

The planned duration of the Master's degree programme in Service Design (90 ECTS) is 2 years. The studies are planned to be completed alongside working. The Master studies consist of compulsory core competence studies (40 ECTS), elective complementary competence studies (20 ECTS) and Master's thesis (30 ECTS).

The core competence studies include studies in research methods and future operating environments that are common to all students in the Master School and its School of Leadership. The rest of the compulsory studies deepen the insight specific to each programme. Students may further deepen or expand their competences by choosing elective courses from the other Master School programmes. 

The aim of the Service Design studies is to develop and deepen the student's service design skills and competences: the student will gain practical and holistic understanding of service design in order to be able to successfully apply service design in practice. In the leadership studies the student develops his/her managerial profile as a motivating and effective leader who achieves results and change by managing people ethically and who renews and develops the organisation based on appropriate methods and research data. 

A central part of the Master's studies is the Master’s thesis. The thesis work is carried out as a working life oriented development project. The thesis will not only develop your knowledge and skills in a certain study field and specific topic but also gives you the possibility to enhance your skills of leading teams and work groups.

After completing the programme, the student is able to: 

  • Implement Design Thinking principles 
  • Create ideas and solutions with the help of Service Design approach 
  • Analyse and develop services through critical thinking 
  • Develop teamwork skills and manage different projects in national and international contexts 
  • Understand the aspects of cultural, social, economic and sustainable activities in Service Design 
  • Implement ethical and working community competences 

You create the future: Master School graduates are reformers of the working life

After graduating you've created new knowledge and reformed the working life with your Master's thesis. Your networks have expanded both in Finland and globally. You've also developed your expertise and got the tools to advance in your career. 

As a graduate from the degree programme in Service Design you'll have the expertise to work with demanding service design tasks and managerial duties. The degree programme also gives you an insight in starting or developing your own business.