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Page updated 9.6.2021
Master of Business Administration, Sales Management

Master of Business Administration, Sales Management

The aim of the Master's Degree Programme in Sales Management is to develop the competences needed in the management positions in a global business environment. You will learn how to act as a manager and an inspiring leader for a sales team and how to guide the team successfully to the desired goals. You will learn to recognize the latest trends and aspects of customer behavior, especially in B2B markets. You will be able to develop strategies for promoting the growth of sales effectively in the sales transformation era.

The Master´s Degree Programme in Sales Management is targeted to individuals with several years of working experience in sales or as a sales team leader who want to further enhance their knowhow in sales management and leadership.  This is the option for you if you are aiming to work at a sales management position in the future or want to update your skills to the demanding sales management and leadership in the digital era. 

The Master's degree programme in Sales Management is part of Turku University of Applied Sciences' (Turku UAS) Master School and its School of Leadership Excellence. Turku UAS Master School brings together all Turku UAS' Masters' degree programmes in the fields of Business, Culture, Healthcare and Social Services, and Technology. It gives the students a great chance to create new networks with other experts beyond fields, both in Finland and globally.

Entry requirement to the Master's degree programme is a minimum of two years’ relevant work experience gained after a suitable higher education degree completed in Finland or abroad or a Finnish post-secondary or higher vocational level diploma. (See the detailed eligibility criteria in Studyinfo.fi.) 

The students applying with other than Bachelor of Business Administration degree can choose to graduate accordingly. For example, the students with a Bachelor of Engineering background have the option to graduate as Master of Engineering (60 ECTS credits).

Turku UAS Master School - flexible study opportunities in a multi-professional environment

At Turku UAS Master School you'll study a master's degree in a flexible way. The studies can be completed while working full-time and from anywhere in Finland. The programme is built on mixed-mode studies including lectures, seminars, e-learning, team-work and independent work. There are 2 days of contact sessions monthly.

Turku UAS Master School brings together all Master's students in the fields of Business, Culture, Healthcare and Social Services, and Technology. During the studies you can create new networks with other experts beyond fields of study. The Master's Degree Programme in Professional Sales Management is international in every respect, not only in terms of content. And as a Master School student you'll also have access to Turku UAS' broad international network of higher education institutions that enables internationalisation during the studies as well.

Studies focus on B2B sales environment and management

The extent of the MBA studies is 90 ECTS credits and planned duration 1.5 - 2 years. The studies consist of compulsory and elective studies as well as thesis work. 

The studies common to each leadership programme include studies in research methods and in future operating environments. The rest of the compulsory studies deepen the insight specific to sales management. Students are expected to apply the discussed theories to practice and thus understand their relevance for practical sales management situations. The focus is on demanding B2B sales environments, which very often are also international.

After completing the degree, you will be capable of managing sales teams also in international markets with adequate cultural understanding and knowledge about the special characteristics of each specific market area. You will also become a skillful negotiator and you will be able to communicate successfully in different teams and in multiple customer situations. The degree programme gives you an excellent opportunity to create new multidisciplinary networks with other experts both in Finland and globally.

A central part of the Master's studies is the Master’s thesis. The thesis work is carried out as a working life oriented development project. The thesis will not only develop your knowledge and skills in a certain study field and specific topic but also gives you the possibility to enhance your skills of leading teams and work groups.

You create the future: Master School graduates are reformers of the working life

After graduating you've created new knowledge and reformed the working life with your Master's thesis. Your networks have expanded both in Finland and globally. You've also developed your expertise and got the tools to advance in your career. 

The Master's Degree Programme in Sales Management develops your competences needed in the management positions in a global business environment and you will have the skills for managing sales teams in international markets.

Apply in Joint Application

Joint application means that you can apply to up to six study programmes with one application form. These six options may include degree programmes from one or several different higher education institutions in Finland. The next joint application period for this degree programme is

  • joint application in autumn 1 - 15 September 2021 (studies start in January 2022)

Applications are submitted through the national online application portal studyinfo.fi (in Finnish Opintopolku). The students are selected based on school performance, SAT test or entrance examination. Selection methods are explained in more detail on the Admission Criteria page.

Apply to Path Studies (Open UAS)

You can apply to Turku UAS also through open UAS. The path studies consist of the first year of studies (30 ECTS credits) of the Master’s degree, and the studies are completed in the same group with the degree students. Studying in Open UAS is subject to a charge.

The path studies don't lead to a degree but after having successfully completed the studies, you can apply as a degree student through Open Studies separate application. After that, you can continue the studies seamlessly until graduation.

Next application period for path studies is

  • application period in autumn 25 November - 9 December 2021 (studies start in January 2022)

The link to Studyinfo.fi opens in autumn 2021.

Apply to Path Studies - Studyinfo.fi

See also